Minimum Bid Protection for Automated Bidding
A minimum bid price safeguard has been added to Ads automation to prevent bids from dropping too low during automated optimization.
You can now:
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Set a custom minimum bid for each individual keyword from the Campaign & Keyword Bid Optimization page giving you precise control over important keywords.

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If no keyword-specific minimum is configured, the system will automatically apply the default minimum bid setting defined in your Ads automation settings.

This ensures that automated bid adjustments will never reduce bids below your defined safety level, helping prevent:
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Loss of impressions
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Reduced ad visibility
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Underbidding important keywords
By maintaining a minimum bid floor, automation can still optimize performance while keeping campaigns competitive.
Add Negative Keywords Directly from the Keyword & Search Term Quality Page
You can now add negative keywords directly from the Keyword & Search Term Quality page, allowing you to quickly remove keywords or search terms that waste advertising budget.

This feature helps you immediately block terms that:
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Generate clicks but do not produce sales
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Consume ad budget unnecessarily
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Reduce campaign efficiency and increase ACOS
Simply select the problematic keywords or search terms and click “Add to Negatives” to apply them directly to your campaign or ad group.
This streamlined workflow makes it much easier to identify and eliminate wasted ad spend, improving overall campaign performance and profitability.











































































