Search Term Report (STR)
Turn your Search Term Report into a clear optimization plan
Upload a Search Term Report, filter its results, and use AI to plan your next review.
1
Reports & profit
Upload and filter your Search Term Report
- Upload an English Search Term Report in Excel (.xlsx) format from Amazon Ads.
- Set Orders to 0 for terms with no orders, or 1 or more to review converting terms. Results appear in one filtered table.
- Set Top N, minimum clicks, ad group, and sort order, then run the analysis. Sorting applies before Top N.
2
Reports & profit
Ask the AI chatbot about new and negative keywords
- Send the current filtered results to the AI assistant for analysis and suggested next steps.
- Ask follow-up questions about targeting, wasted spend, or possible negative keywords. Review suggestions before making changes.
- Use follow-up questions like “which terms should I test with higher bids?” or “which phrases look like brand protection terms?” to refine your plan without manual spreadsheet work.
Screenshots are in English and may contain sample data. Available features depend on your plan, connections, and data.
