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Search Term Report (STR)

Turn your Search Term Report into a clear optimization plan

Upload a Search Term Report, filter its results, and use AI to plan your next review.

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Reports & profit

Upload and filter your Search Term Report

  • Upload an English Search Term Report in Excel (.xlsx) format from Amazon Ads.
  • Set Orders to 0 for terms with no orders, or 1 or more to review converting terms. Results appear in one filtered table.
  • Set Top N, minimum clicks, ad group, and sort order, then run the analysis. Sorting applies before Top N.
Reports & profit
2

Reports & profit

Ask the AI chatbot about new and negative keywords

  • Send the current filtered results to the AI assistant for analysis and suggested next steps.
  • Ask follow-up questions about targeting, wasted spend, or possible negative keywords. Review suggestions before making changes.
  • Use follow-up questions like “which terms should I test with higher bids?” or “which phrases look like brand protection terms?” to refine your plan without manual spreadsheet work.
Reports & profit

Screenshots are in English and may contain sample data. Available features depend on your plan, connections, and data.