Campaign & Keyword Performance

Review campaign performance and fine-tune Target ACOS, bids, and active status in one place.
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Prev: 2028-12-28 ~ 2029-01-13 vs Now: 2029-01-14 ~ 2029-01-30
🔥 High Opportunity Keywords (21)
Potential sales: $17,925
Create Campaign
💸 Wasted Ad Spend
$6,770 wasted (12 keywords)
Add Negative
⚠️ ACOS Rising
Demo - Broad Match B
Demo - Broad Match B Group
yoga mat for home workout
23.5% → 117.4%
Demo - Exact Match A
Demo - Exact Match A Group
travel water bottle
84.9% → 138.0%
Demo - Competitor Match C
Demo - Competitor Match C Group
wireless earbuds with case
108.7% → 138.0%
Demo - Broad Match B
Demo - Broad Match B Group
wide yoga mat
108.7% → 138.0%
Demo - Exact Match A
Demo - Exact Match A Group
double wall water bottle
44.0% → 53.4%
Demo - Broad Match B
Demo - Broad Match B Group
pilates yoga mat
36.3% → 44.4%
Demo - Exact Match A
Demo - Exact Match A Group
bpa free water bottle
34.1% → 41.3%
KPI Snapshot
Sales
$9,987
Prev: $6,418
↑ 55.6%
Prev
Now
Profit
$5,891
Prev: $3,436
↑ 71.4%
Prev
Now
ACOS
41.0%
Prev: 46.5%
↓ 5.4pt
Prev
Now
Purchases
304
Prev: 193
↑ 57.5%
Prev
Now
Cost
$4,096
Prev: $2,982
↑ 37.4%
Prev
Now
Clicks
1751
Prev: 1118
↑ 56.6%
Prev
Now
Impressions
58,752
Prev: 37,566
↑ 56.4%
Prev
Now
CTR
3.0%
Prev: 3.0%
↑ 0.0pt
Prev
Now
Conv%
17.4%
Prev: 17.3%
↑ 0.1pt
Prev
Now
Avg CPC
$2.34
Prev: $2.67
↓ 12.3%
Prev
Now
Summary Charts
2029-01-14 ~ 2029-01-30
Campaign Summary
Bulk Edit
Campaign Daily Budget Cost Sales Impressions Clicks CTR Purchases Conv% ACOS
Target ACOS (%)
%
Active
 Actions
Demo - Exact Match A
ID: 50001
 $10.00 $553.93 $1,979.01 17584 526 3.0% 99 18.8% 28.0%
%
View Keywords
Demo - Broad Match B
ID: 50002
 $10.00 $1,644.68 $4,288.57 26750 802 3.0% 143 17.8% 38.4%
%
View Keywords
Demo - Competitor Match C
ID: 50003
 $10.00 $1,897.49 $3,719.38 14418 423 2.9% 62 14.7% 51.0%
%
View Keywords
Total Weighted Avg (Conv/ACOS)
$30.00 $4,096.10 $9,986.96 58752 1751 3.0% 304 17.4% 41.0% — — —
Keywords
Campaign Keyword ⓘ Match Type
All
Bid Min / Max Bid Avg CPC Cost Impressions Clicks CTR Purchases Sales Conv% ACOS
Demo - Competitor Match C wireless earbuds BROAD
$ ~
0.81 62.85 2583 78 3.0% 17 1019.83 21.8% 6.2%
Demo - Competitor Match C bluetooth earbuds PHRASE
$ ~
0.83 76.32 3024 92 3.0% 17 1019.83 18.5% 7.5%
Demo - Competitor Match C noise cancelling earbuds PHRASE
$ ~
0.85 92.15 3494 108 3.1% 17 1019.83 15.7% 9.0%
Demo - Competitor Match C earbuds with microphone BROAD
$ ~
0.88 109.63 3995 125 3.1% 17 1019.83 13.6% 10.7%
Demo - Competitor Match C waterproof wireless earbuds PHRASE
$ ~
0.90 128.84 4523 143 3.2% 17 1019.83 11.9% 12.6%
Demo - Exact Match A insulated water bottle EXACT
$ ~
0.70 46.49 2152 66 3.1% 17 339.83 25.8% 13.7%
Demo - Broad Match B thick yoga mat EXACT
$ ~
0.79 72.79 3160 92 2.9% 17 509.83 18.5% 14.3%
Demo - Competitor Match C sports wireless earbuds BROAD
$ ~
0.92 148.91 5083 161 3.2% 17 1019.83 10.6% 14.6%
Demo - Exact Match A stainless steel water bottle PHRASE
$ ~
0.73 54.46 2519 75 3.0% 17 339.83 22.7% 16.0%
Demo - Competitor Match C wireless earbuds for running PHRASE
$ ~
0.95 170.78 5672 180 3.2% 17 1019.83 9.4% 16.7%
Demo - Broad Match B non slip yoga mat PHRASE
$ ~
0.81 88.77 3699 109 2.9% 17 509.83 15.6% 17.4%
Demo - Exact Match A metal water bottle BROAD
$ ~
0.75 65.68 2911 88 3.0% 17 339.83 19.3% 19.3%
Demo - Competitor Match C true wireless earbuds EXACT
$ ~
1.35 271.10 6289 201 3.2% 22 1319.78 10.9% 20.5%
Demo - Broad Match B extra long yoga mat BROAD
$ ~
0.84 107.26 4273 128 3.0% 17 509.83 13.3% 21.0%
Demo - Exact Match A leak proof water bottle PHRASE
$ ~
0.77 78.18 3327 102 3.1% 17 339.83 16.7% 23.0%
Demo - Competitor Match C wireless earbuds for iphone PHRASE
$ ~
1.02 250.07 7615 245 3.2% 17 1019.83 6.9% 24.5%
Demo - Broad Match B eco friendly yoga mat PHRASE
$ ~
0.86 126.60 4884 147 3.0% 17 509.83 11.6% 24.8%
Demo - Broad Match B yoga mat for bad knees PHRASE
$ ~
0.80 231.35 9309 289 3.1% 29 869.71 10.0% 26.6%
Demo - Exact Match A reusable water bottle BROAD
$ ~
0.79 92.20 3768 117 3.1% 17 339.83 14.5% 27.1%
Demo - Exact Match A gym water bottle BROAD
$ ~
0.81 106.81 4235 132 3.1% 17 339.83 12.9% 31.4%
Demo - Broad Match B yoga mat for beginners BROAD
$ ~
0.91 172.61 6215 190 3.1% 17 509.83 8.9% 33.9%
Demo - Exact Match A sports water bottle PHRASE
$ ~
0.83 122.87 4725 148 3.1% 17 339.83 11.5% 36.2%
Demo - Broad Match B cushioned yoga mat PHRASE
$ ~
0.93 197.54 6933 212 3.1% 17 509.83 8.0% 38.7%
Demo - Exact Match A bpa free water bottle EXACT
$ ~
0.85 140.44 5240 165 3.1% 17 339.83 10.3% 41.3%
Demo - Broad Match B pilates yoga mat BROAD
$ ~
0.96 226.46 7690 237 3.1% 17 509.83 7.2% 44.4%
Demo - Exact Match A double wall water bottle PHRASE
$ ~
0.89 181.35 6346 203 3.2% 17 339.83 8.4% 53.4%
Demo - Broad Match B yoga mat for home workout BROAD
$ ~
6.33 1056.38 5530 167 3.0% 30 899.70 18.0% 117.4%
Demo - Competitor Match C wireless earbuds with case BROAD
$ ~
12.62 2814.07 6937 223 3.2% 34 2039.66 15.2% 138.0%
Demo - Broad Match B wide yoga mat PHRASE
$ ~
5.39 1406.81 8482 261 3.1% 34 1019.66 13.0% 138.0%
Demo - Exact Match A travel water bottle BROAD
$ ~
5.10 937.75 5780 184 3.2% 34 679.66 18.5% 138.0%
Demo - Competitor Match C free earbuds BROAD
$ ~
12.37 2400.13 4025 194 4.8% 17 968.83 8.8% 247.7%
Demo - Exact Match A free water bottle BROAD
$ ~
3.85 799.77 4311 208 4.8% 17 322.83 8.2% 247.7%
Demo - Broad Match B free yoga mat BROAD
$ ~
5.40 1199.88 4600 222 4.8% 17 484.33 7.7% 247.7%
Demo - Exact Match A cheap water bottle PHRASE
$ ~
0.83 202.21 5046 244 4.8% 0 0.00 0.0% 0.0%
Demo - Exact Match A plastic water bottle BROAD
$ ~
0.85 243.04 5830 285 4.9% 0 0.00 0.0% 0.0%
Demo - Exact Match A kids water bottle PHRASE
$ ~
0.88 284.08 6662 324 4.9% 0 0.00 0.0% 0.0%
Demo - Broad Match B cheap yoga mat PHRASE
$ ~
0.91 235.68 5383 260 4.8% 0 0.00 0.0% 0.0%
Demo - Broad Match B yoga mat cleaner BROAD
$ ~
0.93 283.55 6222 304 4.9% 0 0.00 0.0% 0.0%
Demo - Broad Match B used yoga mat PHRASE
$ ~
0.96 332.78 7107 347 4.9% 0 0.00 0.0% 0.0%
Demo - Competitor Match C cheap earbuds PHRASE
$ ~
0.96 218.36 4709 227 4.8% 0 0.00 0.0% 0.0%
Demo - Competitor Match C wired earbuds BROAD
$ ~
0.99 261.31 5440 264 4.9% 0 0.00 0.0% 0.0%
Demo - Competitor Match C earbuds case only PHRASE
$ ~
1.02 309.38 6222 304 4.9% 0 0.00 0.0% 0.0%