1. Added the Search Query Performance Analyzer – A new tool that lets you analyze Amazon Search Query Performance (SQP) data directly, now paired with an AI chatbot to help interpret trends, identify opportunities, and explain keyword-level insights based on organic search and shopper behavior metrics.
2. Added the Search Term Report Analyzer – A separate tool for analyzing Amazon Search Term Reports, equipped with an AI chatbot that reviews your ad campaign search term data, highlights high- and low-performing keywords, and suggests actionable optimizations.