On the Campaign & Keyword Bid Optimization page, you can now adjust keyword bids directly from SellerVisor, and the changes are immediately applied to your Amazon Ads account—no need to switch back and forth between Seller Central or the Amazon Ads console. This streamlines bid management so you can optimize faster and with fewer clicks.

We've also added two important analytics columns:

• Avg CPC (Average Cost-Per-Click):
  Shows how much you are actually paying per click on average. This helps you check whether your bid aligns with real auction performance.

• Cost:
  Displays the total spend for each keyword within the selected date range, making it easier to identify which keywords are consuming most of your budget.

These additions give you a complete view of keyword performance at the same spot where you update bids, improving both efficiency and decision-making.