This feature helps improve your advertising performance by automatically stabilizing bid changes, increasing visibility for under-performing keywords, and providing AI-powered performance insights through the Ads Newsletter.

When a keyword’s impressions fall below your configured minimum threshold, the system temporarily increases the bid based on the current (previous) bid using your Target CPC increase percentage. This helps gradually restore visibility and build impression volume without making aggressive changes based on limited data.

Once impressions reach a stable level, the system does not immediately replace the current bid with the RPC-calculated bid. Instead, it gradually adjusts the bid toward the RPC-based value to prevent sudden traffic drops and maintain consistent campaign performance.

The Ads Newsletter continuously monitors your campaigns and highlights keywords that require attention, such as those with very low or zero visibility. It also provides an AI-generated performance summary that explains trends, potential risks, and optimization opportunities in simple terms, helping you quickly understand and improve your advertising results.

Result: More stable bidding, improved keyword visibility, and clear AI-driven insights into your advertising performance.