Amazon Ads Performance Update & Insights

Your Amazon Ads performance update & insights

Here is your latest Amazon Ads performance summary, including impression alerts, performance changes, and optimization insights between 2026-02-16 and 2026-02-17. Amazon Ads reporting delay is considered.
9 keywords had impressions on 2026-02-16 but dropped to 0 or below your configured threshold on 2026-02-17.
Tip: This often happens due to budget limits, bid too low, campaign/keyword paused, listing suppression, or Buy Box loss.
At the end of this email, youโ€™ll find an AI summary that consolidates the numbers and highlights what to check next.
📁 Portfolio A
Campaign Keyword Match Impr. (2026-02-16) Impr. (2026-02-17) Drop Drop % Bid Alert
CMP-ALPHA-PH01
utility bin organizer
 PHRASE 12 5 -7 58.3% 0.71 Low impressions
Impressions are below the configured threshold (100).
CMP-ALPHA-BR01
utility bin organizer
 BROAD 55 65 -0 0% 0.30 Low impressions
Impressions are below the configured threshold (100).
CMP-ALPHA-EX01
utility bin organizer
 EXACT 16 26 -0 0% 0.70 Low impressions
Impressions are below the configured threshold (100).
📁 Portfolio B
Campaign Keyword Match Impr. (2026-02-16) Impr. (2026-02-17) Drop Drop % Bid Alert
CMP-BRAVO-MIX
portable heat mat
 BROAD 319 52 -267 83.7% 0.42 Low impressions
Impressions are below the configured threshold (100).
CMP-BRAVO-MIX
compact travel burner
 PHRASE 67 42 -25 37.3% 0.69 Low impressions
Impressions are below the configured threshold (100).
CMP-BRAVO-MIX
portable heat mat
 EXACT 21 4 -17 81% 0.69 Low impressions
Impressions are below the configured threshold (100).
CMP-BRAVO-MIX
foldable camp surface
 PHRASE 7 0 -7 100% 0.79 Dropped to 0
Impressions dropped to 0 compared to the previous day.
Consider adjusting bid: current $0.79 (try +10โ€“20%).
📁 Portfolio C
Campaign Keyword Match Impr. (2026-02-16) Impr. (2026-02-17) Drop Drop % Bid Alert
CMP-CHARLIE-PH02
collapsible utility container
 PHRASE 109 27 -82 75.2% 0.26 Low impressions
Impressions are below the configured threshold (100).
CMP-CHARLIE-PH01
outdoor storage tote
 PHRASE 17 2 -15 88.2% 0.22 Low impressions
Impressions are below the configured threshold (100).
📊 Ads performance change
Comparison across recent windows (1D / 7D / 14D / 30D). Sales & orders use 1-day attribution.
1D ยท 02/16โ€“02/16 โ†’ 02/17โ€“02/17
Metric Previous Current Change
Impr 9320 9015 9320 โ†’ 9015 (-3.3%)
Clicks 152 121 152 โ†’ 121 (-20.4%)
Cost $63.10 $54.80 $63.10 โ†’ $54.80 (-13.2%)
Sales $92.40 $118.90 $92.40 โ†’ $118.90 (28.7%)
Orders 4 4 4 โ†’ 4 (0%)
CTR 1.6% 1.3% 1.6% โ†’ 1.3% (-18.8%)
CPC $0.42 $0.45 $0.42 โ†’ $0.45 (9.1%)
ACOS 68.3% 46.1% 68.3% โ†’ 46.1% (-32.5%)
CVR 2.6% 3.3% 2.6% โ†’ 3.3% (26.9%)
7D ยท 02/04โ€“02/10 โ†’ 02/11โ€“02/17
Metric Previous Current Change
Impr 74210 61540 74210 โ†’ 61540 (-17.1%)
Clicks 810 862 810 โ†’ 862 (6.4%)
Cost $381.25 $379.70 $381.25 โ†’ $379.70 (-0.4%)
Sales $768.90 $781.40 $768.90 โ†’ $781.40 (1.6%)
Orders 24 31 24 โ†’ 31 (29.2%)
CTR 1.1% 1.4% 1.1% โ†’ 1.4% (27.3%)
CPC $0.47 $0.44 $0.47 โ†’ $0.44 (-6.4%)
ACOS 49.6% 48.6% 49.6% โ†’ 48.6% (-2%)
CVR 3% 3.6% 3% โ†’ 3.6% (20%)
14D ยท 01/21โ€“02/03 โ†’ 02/04โ€“02/17
Metric Previous Current Change
Impr 154880 136420 154880 โ†’ 136420 (-11.9%)
Clicks 1705 1671 1705 โ†’ 1671 (-2%)
Cost $834.60 $762.90 $834.60 โ†’ $762.90 (-8.6%)
Sales $1610.30 $1548.70 $1610.30 โ†’ $1548.70 (-3.8%)
Orders 55 53 55 โ†’ 53 (-3.6%)
CTR 1.1% 1.2% 1.1% โ†’ 1.2% (9.1%)
CPC $0.49 $0.46 $0.49 โ†’ $0.46 (-6.7%)
ACOS 51.8% 49.3% 51.8% โ†’ 49.3% (-4.8%)
CVR 3.2% 3.2% 3.2% โ†’ 3.2% (0%)
30D ยท 12/20โ€“01/18 โ†’ 01/19โ€“02/17
Metric Previous Current Change
Impr 291900 309700 291900 โ†’ 309700 (6.1%)
Clicks 2810 3615 2810 โ†’ 3615 (28.6%)
Cost $2198.40 $1762.80 $2198.40 โ†’ $1762.80 (-19.8%)
Sales $2140.10 $3430.60 $2140.10 โ†’ $3430.60 (60.3%)
Orders 78 116 78 โ†’ 116 (48.7%)
CTR 1% 1.2% 1% โ†’ 1.2% (20%)
CPC $0.78 $0.49 $0.78 โ†’ $0.49 (-37.7%)
ACOS 102.7% 51.4% 102.7% โ†’ 51.4% (-50%)
CVR 2.8% 3.2% 2.8% โ†’ 3.2% (14.3%)
3. Weekly Amazon Ads Insights (Search Terms & Keywords)
This summary is based on your Amazon Ads data for the period 2026-02-16 ~ 2026-02-18.
3.1 High-performing search terms to add as keywords
Search termCampaignAd groupClicksPurchasesSalesACOS
heat mat CMP-BRAVO-AUTO AG-BRAVO-AUTO 1 1 $40 0.8%
compact travel burner CMP-BRAVO-KW AG-BRAVO-KW 2 1 $40 1.9%
sku-variant-ax19 CMP-CHARLIE-ASIN AG-CHARLIE-ASIN 2 1 $16 5.0%
Next steps: consider adding these as exact/phrase keywords in relevant campaigns to capture more profitable traffic.
3.2 Search terms with high spend and no purchases
Search termCampaignAd groupClicksSpend
utility tote with lid CMP-ALPHA-EX01 AG-ALPHA-EX01 10 $5
portable heating pad CMP-BRAVO-AUTO AG-BRAVO-AUTO 6 $3
camp gear organizer CMP-ALPHA-PH01 AG-ALPHA-PH01 5 $2
Next steps: review intent and consider adding these as negative keywords or reducing bids on related targets.
3.3 Strong performing keywords
KeywordCampaignAd groupClicksPurchasesSalesACOS
match-type="exact" CMP-BRAVO-ASIN AG-BRAVO-ASIN 6 1 $40 10.2%
category-bucket CMP-BRAVO-KW AG-BRAVO-KW 25 1 $40 23.0%
close-match CMP-BRAVO-AUTO AG-BRAVO-AUTO 59 1 $40 45.3%
Next steps: protect placement for these terms and consider moderate bid increases where margins allow.
3.4 Keywords with many clicks but no purchases
KeywordCampaignAd groupClicksSpend
foldable camp surface CMP-BRAVO-MIX AG-BRAVO-MIX 18 $10
portable heat mat CMP-BRAVO-MIX AG-BRAVO-MIX 13 $6
Next steps: review search term reports behind these keywords and consider lowering bids or changing match types.
AI Summary (Consultant Readout)
This content is generated for demo preview only (no live AI call).
Key Conclusion
Overall efficiency (ACOS) shows improvement, but impression drops and multiple zero-order targets indicate performance is improving but operational risk remains.
Positive Signals
Recent periods show improving efficiency trends with lower ACOS and increased sales or conversion performance across multiple windows.
Risk Signals
Impressions declined across several time windows and some keywords experienced sudden drops to zero impressions. Multiple targets generated spend without conversions.
Requires Verification (Data / Status)
Recent data may contain reporting delays. If confirmed, investigate budget allocation, targeting status, listing visibility, and Buy Box ownership.
Final Assessment
Moderate โ€” efficiency is improving but traffic stability and conversion consistency require monitoring.

Review in Ads Dashboard

Need help? [email protected]