Amazon Ads Performance Update & Insights

SellerVisor

Your Amazon Ads performance update & insights

Here is your latest Amazon Ads performance summary, including impression alerts, performance changes, and optimization insights between 2029-01-16 and 2029-01-17. Amazon Ads reporting delay is considered.
10 keywords had impressions on 2029-01-16 but dropped to 0 or below your configured threshold on 2029-01-17.
Tip: This often happens due to budget limits, bid too low, campaign/keyword paused, listing suppression, or Buy Box loss.
At the end of this email, youโ€™ll find an AI summary that consolidates the numbers and highlights what to check next.
📁 Demo Portfolio A
Campaign Keyword Match Impr. (2029-01-16) Impr. (2029-01-17) Drop Drop % Bid (01/16) Bid (01/17) Alert Action
Demo - Exact Match A
insulated water bottle
 EXACT 186 61 -125 67.2% 0.92 0.78 Low impressions
Impressions are below the configured threshold (100).
 Update Bid
Demo - Exact Match A
leak proof water bottle
 PHRASE 143 19 -124 86.7% 0.84 0.71 Low impressions
Impressions are below the configured threshold (100).
 Update Bid
Demo - Exact Match A
bpa free water bottle
 EXACT 94 0 -94 100% 0.88 0.88 Dropped to 0
Impressions dropped to 0 compared to the previous day.
Bid remained the same (0.88). Issue may not be bid-related.
 Update Bid
📁 Demo Portfolio B
Campaign Keyword Match Impr. (2029-01-16) Impr. (2029-01-17) Drop Drop % Bid (01/16) Bid (01/17) Alert Action
Demo - Broad Match B
non slip yoga mat
 PHRASE 231 48 -183 79.2% 1.04 0.89 Low impressions
Impressions are below the configured threshold (100).
 Update Bid
Demo - Broad Match B
yoga mat for home workout
 BROAD 168 37 -131 78% 0.96 0.82 Low impressions
Impressions are below the configured threshold (100).
 Update Bid
Demo - Broad Match B
yoga mat for bad knees
 PHRASE 121 0 -121 100% 1.08 1.08 Dropped to 0
Impressions dropped to 0 compared to the previous day.
Bid remained the same (1.08). Issue may not be bid-related.
 Update Bid
📁 Demo Portfolio C
Campaign Keyword Match Impr. (2029-01-16) Impr. (2029-01-17) Drop Drop % Bid (01/16) Bid (01/17) Alert Action
Demo - Competitor Match C
true wireless earbuds
 EXACT 111 0 -111 100% 1.28 1.28 Dropped to 0
Impressions dropped to 0 compared to the previous day.
Bid remained the same (1.28). Issue may not be bid-related.
 Update Bid
Demo - Competitor Match C
bluetooth earbuds
 PHRASE 154 44 -110 71.4% 1.21 1.02 Low impressions
Impressions are below the configured threshold (100).
 Update Bid
Demo - Competitor Match C
waterproof wireless earbuds
 PHRASE 132 26 -106 80.3% 1.15 0.97 Low impressions
Impressions are below the configured threshold (100).
 Update Bid
📣 Demo - No Portfolio Campaign
Campaign Keyword Match Impr. (2029-01-16) Impr. (2029-01-17) Drop Drop % Bid (01/16) Bid (01/17) Alert Action
Demo - No Portfolio Campaign
travel water bottle
 BROAD 139 17 -122 87.8% 0.73 0.61 Low impressions
Impressions are below the configured threshold (100).
 Update Bid
📊 Ads performance change
Comparison across recent windows (1D / 7D / 14D / 30D). Sales & orders use 1-day attribution.
1D ยท 01/16โ€“01/16 โ†’ 01/17โ€“01/17
Metric Previous Current Change
Impr 2650 2415
2650 โ†’ 2415
-8.9%
Clicks 79 68
79 โ†’ 68
-13.9%
Cost $56.00 $49.80
$56.00 โ†’ $49.80
-11.1%
Sales $199.93 $219.95
$199.93 โ†’ $219.95
10%
Orders 6 6
6 โ†’ 6
0%
CTR 3% 2.8%
3% โ†’ 2.8%
-6.7%
CPC $0.71 $0.73
$0.71 โ†’ $0.73
3.3%
ACOS 28% 22.6%
28% โ†’ 22.6%
-19.3%
CVR 7.6% 8.8%
7.6% โ†’ 8.8%
15.8%
7D ยท 01/04โ€“01/10 โ†’ 01/11โ€“01/17
Metric Previous Current Change
Impr 18240 17610
18240 โ†’ 17610
-3.5%
Clicks 501 488
501 โ†’ 488
-2.6%
Cost $348.20 $326.50
$348.20 โ†’ $326.50
-6.2%
Sales $1069.58 $1159.55
$1069.58 โ†’ $1159.55
8.4%
Orders 29 31
29 โ†’ 31
6.9%
CTR 2.7% 2.8%
2.7% โ†’ 2.8%
3.7%
CPC $0.70 $0.67
$0.70 โ†’ $0.67
-3.7%
ACOS 32.6% 28.2%
32.6% โ†’ 28.2%
-13.5%
CVR 5.8% 6.4%
5.8% โ†’ 6.4%
10.3%
14D ยท 12/21โ€“01/03 โ†’ 01/04โ€“01/17
Metric Previous Current Change
Impr 36150 34990
36150 โ†’ 34990
-3.2%
Clicks 980 952
980 โ†’ 952
-2.9%
Cost $704.90 $671.40
$704.90 โ†’ $671.40
-4.8%
Sales $2159.21 $2299.09
$2159.21 โ†’ $2299.09
6.5%
Orders 58 61
58 โ†’ 61
5.2%
CTR 2.7% 2.7%
2.7% โ†’ 2.7%
0%
CPC $0.72 $0.71
$0.72 โ†’ $0.71
-2%
ACOS 32.6% 29.2%
32.6% โ†’ 29.2%
-10.4%
CVR 5.9% 6.4%
5.9% โ†’ 6.4%
8.5%
30D ยท 11/19โ€“12/18 โ†’ 12/19โ€“01/17
Metric Previous Current Change
Impr 75420 78930
75420 โ†’ 78930
4.7%
Clicks 2015 2248
2015 โ†’ 2248
11.6%
Cost $1498.80 $1574.20
$1498.80 โ†’ $1574.20
5%
Sales $4378.54 $5218.26
$4378.54 โ†’ $5218.26
19.2%
Orders 116 138
116 โ†’ 138
19%
CTR 2.7% 2.8%
2.7% โ†’ 2.8%
3.7%
CPC $0.74 $0.70
$0.74 โ†’ $0.70
-5.9%
ACOS 34.2% 30.2%
34.2% โ†’ 30.2%
-11.7%
CVR 5.8% 6.1%
5.8% โ†’ 6.1%
5.2%
3. Weekly Amazon Ads Insights (Search Terms & Keywords)
This summary is based on your Amazon Ads data for the period 2029-01-16 ~ 2029-01-17.
3.1 High-performing search terms to add as keywords
Search termCampaignAd groupClicksPurchasesSalesACOS
true wireless earbuds Demo - Competitor Match C Demo AG - Earbuds 1 1 $60 1.3%
non slip yoga mat Demo - Broad Match B Demo AG - Yoga Mat 2 1 $30 3.2%
insulated water bottle Demo - Exact Match A Demo AG - Water Bottle 2 1 $20 4.2%
Next steps: consider adding these as exact/phrase keywords in relevant campaigns to capture more profitable traffic.
3.2 Search terms with high spend and no purchases
Search termCampaignAd groupClicksSpend
wired earbuds Demo - Competitor Match C Demo AG - Earbuds 6 $6
cheap yoga mat Demo - Broad Match B Demo AG - Yoga Mat 7 $5
free water bottle Demo - Exact Match A Demo AG - Water Bottle 9 $4
Next steps: review intent and consider adding these as negative keywords or reducing bids on related targets.
3.3 Strong performing keywords
KeywordCampaignAd groupClicksPurchasesSalesACOS
bluetooth earbuds Demo - Competitor Match C Demo AG - Earbuds 13 1 $60 17.3%
yoga mat for home workout Demo - Broad Match B Demo AG - Yoga Mat 16 1 $30 29.8%
stainless steel water bottle Demo - Exact Match A Demo AG - Water Bottle 11 1 $20 25.3%
Next steps: protect placement for these terms and consider moderate bid increases where margins allow.
3.4 Keywords with many clicks but no purchases
KeywordCampaignAd groupClicksSpend
waterproof wireless earbuds Demo - Competitor Match C Demo AG - Earbuds 18 $14
travel water bottle Demo - Exact Match A Demo AG - Water Bottle 12 $6
Next steps: review search term reports behind these keywords and consider lowering bids or changing match types.
AI Summary (Consultant Readout)
This content is generated for demo preview only (no live AI call).
Key Conclusion
Overall efficiency (ACOS) shows improvement, but impression drops and multiple zero-order targets indicate performance is improving but operational risk remains.
Positive Signals
Recent periods show improving efficiency trends with lower ACOS and increased sales or conversion performance across multiple windows.
Risk Signals
Impressions declined across several time windows and some keywords experienced sudden drops to zero impressions. Multiple targets generated spend without conversions.
Requires Verification (Data / Status)
Recent data may contain reporting delays. If confirmed, investigate budget allocation, targeting status, listing visibility, and Buy Box ownership.
Final Assessment
Moderate โ€” efficiency is improving but traffic stability and conversion consistency require monitoring.
Review in Ads Dashboard

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