See how your bid automation is performing
Review how bid automation adjusted bids and placements based on RPC performance, and inspect detailed bid history to understand the impact on conversions.
Filter by marketplace and date range before reviewing changes. Check campaign goals and the scope of each action before submitting bids, negatives, budgets, or automation settings.
Ads management
Bid Automation Performance Dashboard
Review how bid automation adjusted bids and placements based on RPC performance, and inspect detailed bid history to understand the impact on conversions.
- See why bids and placements were adjusted by reviewing RPC, average cost, clicks, and resulting performance.
- Open bid history for each keyword or target to track exact bid and placement changes over time.
- Use historical results to validate that RPC-driven bid and placement adjustments improved efficiency.
Ads management
Bid Automation Settings
Choose what to include, set a base ACOS target, and define the evaluation period used to calculate Avg Cost, Clicks, and RPC for automatic bid adjustments.
- Select Bid Automation Settings in the left menu. Choose the marketplace scope, review the preset and bid limits, then save this section.
- Include Auto Campaign Keywords (e.g., close-match, complements).
- Include ASIN Target Keywords (e.g., asin-expanded=...).
- Default ACOS Target (%).
- Sets a base ACOS target used when no manual campaign-level value is defined.
- Evaluation Period (Days): uses ad data from the selected period to evaluate bids using Avg Cost, Clicks, and RPC. Recommended: 30 days. Maximum: 60 days.
- Based on your Target ACOS, the system calculates Avg Cost, Clicks, and RPC to evaluate performance and automatically adjust bids.
- Review related controls in the product, performance, budget, and campaign panels. Expand advanced options when needed, use the information icons for help, and save with the button that stays visible as you scroll.
Ads management
Review automation history
- See why bids and placements were adjusted by reviewing RPC, average cost, clicks, and resulting performance.
- Open bid history for each keyword or target to track exact bid and placement changes over time.
Screenshots are in English and may contain sample data. Available features depend on your plan, connections, and data.
