Ads Management
Search Term Performance & AI Chat
Analyze search term performance across campaigns in one view, quickly separate winners from wasted spend, and turn insights into negative keywords or new opportunities.
See good vs. bad search terms without opening each individual campaign report, then add inefficient terms as Exact or Phrase negatives directly from the table.
Use AI Chat on top of the same data to surface high-opportunity terms, highlight negative candidates, and understand how efficiency is changing versus the previous period.
What you can do on the Search Term Performance page
- Scan a unified search term performance table by campaign and date range
- Add negative keywords in-line and send them to your ads account
- Ask AI Chat to find winners, negatives, and trends automatically
Search term performance table
See good vs. bad search terms across campaigns in seconds
- Start with the search term performance table, where rows from multiple campaigns are combined so you can see which search terms drive orders and which only burn spend.
- Filter by campaign, portfolio, or date range, and sort by clicks, spend, orders, ACOS, or conversion rate to quickly spot high-performing and low-performing terms.
- Use this view as your daily dashboard for search term health: find terms to scale, terms to trim, and patterns that suggest when to shift budgets between campaigns.
Negative keyword actions
Turn inefficient search terms into negatives directly from the table
- When you find a term with high spend and zero or very low orders, add it as a negative keyword in-line using Exact or Phrase match without leaving the page.
- All negatives you add here are automatically consolidated into the central Negative Keywords page, so you always have one clean place to review and manage them.
- Over time, this workflow reduces wasted spend, narrows your traffic to intent-rich searches, and helps stabilize your overall ACOS across campaigns.
AI Chat insights
Use AI Chat to discover winners, negatives, and trends faster
- Ask AI Chat questions such as “Which search terms convert best?”, “Which queries spend the most with zero purchases?”, or “What should I add as a negative today?” and get direct answers.
- AI can highlight high-performing terms that are not yet targeted in your ads, surface negative keyword candidates, and point out search terms with the highest conversion rate or the worst wasted spend.
- It also summarizes efficiency changes versus the previous period and suggests new search term ideas to test, so you spend less time in spreadsheets and more time making decisions.
