Amazon PPC Advertising, Analyze Search Term Report in 10 Minutes with AI (SellerVisor)

Hello, Amazon sellers.

In today's post, I want to talk about Amazon PPC advertising, which directly affects the profitability of Amazon Business, and specifically about analyzing the 'Search Term Report,' one of the most important yet challenging tasks for many sellers. This report, which should be checked at least once a week to maximize advertising performance, can be overwhelming the moment you open the Excel file due to the sheer volume of data, making it difficult to know where to start. Many of you might resonate with that. However, I now want to present a solution to escape this tedious and complex process.

Getting lost in the flood of data: The dilemma of the Search Term Report
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Amazon advertising search term reports are data that tell you which search terms led customers to click and purchase your products. It's like a 'treasure map'. But in reality, it's just a list of endless keywords, impressions, clicks, orders, ad spend, ACOS, and other complex metrics. Extracting meaningful insights from this flood of data requires considerable time and effort even for experienced sellers.

You have to repeatedly filter and sort through countless rows and columns to identify which keywords are truly 'cash cows' and which are 'problematic' keywords wasting ad spend. During this process, you may spend too much time and miss the optimal moments for optimization or make mistakes by overlooking important keywords due to data fatigue. Ultimately, advertising efficiency may stagnate or even worsen in a vicious cycle.

SellerVisor, solving this problem: Search Term Report Analyzer
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To solve the struggles of such sellers, SellerVisor has introduced a new Search Term Report analyzer. It allows you to upload complex Excel files with just a few clicks, transforming them into intuitive and actionable data. It provides an environment where you no longer get lost in a forest of data and can focus only on key decision-making.

Using it is very simple. After logging into SellerVisor and selecting the 'Amazon Report Analyzer' menu, click on 'Search Term Analysis', upload the search term report Excel file downloaded from Amazon, and then click 'Run Search Term Analysis'. That's all you need to prepare.

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Discovering efficient keywords: the process of finding hidden gems
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One of the main features of the analyzer is that you can set your desired criteria before loading the data. For example, setting 'Minimum Clicks' to 1 and 'Minimum Orders' to 1 will filter keywords that have at least one click and one order, showing only meaningful keywords.

This helps sellers approach the data with intention, rather than just listing it. The filtered data can provide immediate insights—identifying 'efficient keywords' and 'ASIN targeting' that generate steady orders with low ad spend. You can quickly identify these high-performing keywords on the analyzer screen without struggling with Excel filters, and then plan to migrate those keywords to manual campaigns for more aggressive expansion.

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How to prevent wasted ad spend: identifying problematic keywords
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Conversely, it is also very important to identify keywords that drain advertising efficiency. Sort by 'Spend' in the analyzer view, from largest to smallest. Instantly, you'll see keywords and ASIN targeting lists that have spent a lot but generated no orders—so-called 'money-eating hippos'.

These are the candidates we should immediately register as 'Negative Keywords'. Many sellers find this task tedious and delay doing it, but preventing unnecessary ad spend is the first step to profitability. With the SellerVisor analyzer, this process can now be completed in just a few minutes, quickly stopping leaks of advertising budget and reallocating saved costs to high-performing keywords, creating a virtuous cycle.

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If you lack time, trust AI
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This entire process may be cumbersome, and if you're not confident in data analysis, the 'Analyze with AI' feature is the best solution. By clicking this button, AI will comprehensively analyze the uploaded search term report and provide clear summaries and action plans as if a professional consultant.

AI provides specific advice, such as "The most efficient current keywords are OOO, and expansion with a low-ACOS campaign is recommended," or "XXX keywords spent a lot last week but had no conversions, so consider negative targeting." This goes beyond simple data summaries, offering a 'strategic guide' to help sellers understand what to do next. It will be a powerful partner, saving busy CEOs time and enabling more data-driven, smarter decisions.

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Conclusion: From Repetitive Tasks to Strategic Decisions
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The success of Amazon advertising depends not on who is better at Excel, but on how quickly and accurately they can interpret market signals through data and adjust strategies accordingly. SellerVisor's search term report analyzer liberates sellers from simple repetitive data sorting, enabling them to spend more time on 'strategic decision-making' that drives business growth. It was created to help sellers focus on what matters most.

Download the search term report from your Amazon advertising console now, and upload it to SellerVisor. You will be able to find out which keywords to promote and which to block within 10 minutes.

If you are not yet a SellerVisor member, you can try all features for free for 14 days after signing up. Take this opportunity to experience it yourself and elevate your advertising efficiency.

Thank you for reading this lengthy post.

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SellerVisor 14-Day Free Access (New Sign-up)

https://www.sellervisor.com/

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