Weโve introduced several important improvements to help you better understand your advertising performance, optimize campaigns faster, and calculate more accurate profitability.
๐ฐ Product Cost Settings for Accurate Profit Calculation
A new Product Cost Settings page has been added under the Settings section. This feature allows you to enter your product purchase cost and shipping cost for each ASIN.
Once these costs are provided, the platform can calculate your true profit more accurately by factoring in ad spend along with your product and shipping costs. This helps you understand the real financial performance of your advertising campaigns rather than relying only on revenue metrics.
Currently, ASINs become available in this section once they have generated activity within the last 30 days, ensuring that only recently active products appear in the list.
๐ Enhanced Campaign & Keyword Optimization Dashboard
The Campaign & Keyword Optimization page has been upgraded with a clearer KPI Snapshot to help you quickly analyze performance trends. The dashboard now highlights key metrics including:
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Sales
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Profit
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ACOS
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Purchases
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Ad Spend (Cost)
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Clicks
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Conversion Rate
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Average CPC
Each metric now shows current vs. previous period comparisons, making it easy to identify improvements or declines in performance at a glance.
Additionally, the system now surfaces actionable insights such as:
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๐ฅ High Opportunity Keywords โ search terms with strong potential sales opportunities.
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๐ธ Wasted Ad Spend โ keywords generating spend without conversions so you can quickly add negatives.
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โ ๏ธ ACOS Rising Alerts โ campaigns or keyword groups where ACOS has significantly increased.
These insights help you quickly identify where to scale profitable keywords and reduce inefficient ad spend.
๐ Manual Campaign Creation from High-Performing Search Terms
A new feature has been added to the Keyword & Search Term Quality page that allows you to create manual campaigns directly from high-performing search terms.
If the system detects search terms with strong conversion potential, you can now launch a campaign instantly with one click, eliminating the need to manually copy keywords into a new campaign. This makes it much faster to scale winning search terms into dedicated manual campaigns.
These updates are designed to help you track real profitability, identify optimization opportunities faster, and scale successful keywords with minimal effort.
