Thank you to our customers using SellerVisor.
Continuing from the last episode, we are serializing the Amazon advertising automation series. In the previous episode, we explained how to automatically create campaigns by tracking competitor product keywords and finding efficient keywords even while you sleep. Finding profitable keywords even while you sleep and automatically creating ad campaigns—times have really improved.
This episode is especially important if you are in the situation below.
First, see if this applies to you.
Amazon Ads Current Situation Check List!
- You launched a product and initially the ad efficiency was good, but it gradually worsens
- Others say ACOS is 30%, but your ad campaign exceeds 200%
- You know theoretically how to optimize your ads, but it's too bothersome
- It seems like you're only spending money without sales. Maybe you'd like to spend less and still sell.
How about you? Do you think your situation matches? Do you feel related? If yes, then you are in a position where you can optimize your Amazon ads. You can spend less on advertising while maintaining or increasing sales. The theoretically known ad optimization can now be automated.
You probably have heard of negative keywords.
Since it is a very important element in Amazon advertising, you should know it well.
Briefly, negative keyword registration is when you add keywords that you don't want your ads to be exposed to, preventing unnecessary ad spend on those keywords.
What is the negative keyword registration work?
Usually, you open the Amazon search term report in a spreadsheet and look for ineffective keywords, then copy those keywords and go to the Amazon Seller Central page to add negative keywords. This cumbersome task takes time, is very tiring, boring, and repetitive.
However, if you don't do this, you can't optimize Amazon ads. Therefore, many sellers perform this task often in pain. If even this becomes difficult, sellers give up, and advertising efficiency decreases or they need to hire an agency to do this for them.
After reading this far, how do you feel? If you don't want to be in this pain or have already experienced such situations, now is your chance to break free. How about letting the system find and insert negative keywords while you sleep?
Now, probably, you are thinking...
"But what if I accidentally block important keywords with negative keywords?"
I understand. This is a very realistic concern.
So, how about registering protected keywords that you don't want to be blocked, and then letting the automation add inefficient keywords among the rest? This way, you prevent the accidental blocking of important keywords while still automating negative keyword management. This division makes automation much safer and more predictable, aligning with your intended direction.
Setting Up Protected Keyword Registration
First, register the keywords you want to protect
Negative keyword automation is a powerful function.
But without safety measures, it might cause issues, even blocking essential keywords you need to keep alive.
This is why you should first register keywords you must protect. Doing so ensures that the system will not accidentally block your crucial keywords, keeping your automation safe and aligned with your goals.
1) Go to the menu
When you open the menu at the top right of SellerVisor, you will see the following items. (Refer to the image above)
- Automation & Keyword Tracking ASIN Settings
- Protected Keyword Registration
Here, go into the Protected Keyword Registration menu.
This menu is the space to pre-register keywords that you want the automation to never touch.
Identify the protected keywords
Review the list of recommended keywords, check the boxes for the ones you want to protect.
The criteria are quite simple. Protect keywords that are
- Core main keywords of your product
- Keywords that already have conversions or you want to push forward
- Keywords that are important for your long-term ranking, even if their efficiency temporarily dips
- Keywords highly related to your product
- Keywords essential for your brand expansion
On the other hand, if it's a keyword with weak relevance, ongoing costs, and not strategically important, you don't need to protect it.
The key point is this.
"Even if this keyword performs poorly for a while, I should keep it."
This is the essence of keyword protection.
Choose Match Type
Next to each keyword, there is a Match Type option.
Usually, you choose between EXACT and PHRASE.
EXACT
Protects only when the keyword exactly matches.
PHRASE
Protects keywords that contain the given phrase, allowing for broader matching.