아마존 셀러의 광고 서치텀 최적화! SellerVisor의 Search Term AI Chat 기능 출시!

작성일 2025. 11. 21. 오전 5:27:28
์•„๋งˆ์กด ์…€๋Ÿฌ๋กœ์„œ ๊ด‘๊ณ ๋ฅผ ์šด์˜ํ•  ๋•Œ ๊ฐ€์žฅ ๊ณ ๋ฏผ์ด ๋˜๋Š” ๋ถ€๋ถ„์€ ๋ฌด์—‡์ผ๊นŒ์š”?

๊ด‘๊ณ ๋น„๋Š” ๋‚˜๊ฐ€๋Š”๋ฐ ํŒ๋งค๊ฐ€ ๋˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ ์ž…๋‹ˆ๋‹ค. ๋งŒ์•ฝ ํ•œ๋ฒˆ์ด๋ผ๋„ ์ด๋Ÿฐ ์ƒํ™ฉ์— ๋†“์—ฌ์žˆ์œผ์…จ๋‹ค๋ฉด ์ด ๊ธ€์„ ๋๊นŒ์ง€ ์ฝ์–ด์ฃผ์„ธ์š”. SellerVisor์˜ Search Term Performance AI Chat ๊ธฐ๋Šฅ์„ ํ†ตํ•˜์—ฌ ๊ด‘๊ณ ๋ฅผ ์ตœ์ ํ™” ํ•˜๋Š” ๋ฐฉ๋ฒ•์„ ์•ˆ๋‚ดํ•ด๋“œ๋ฆฝ๋‹ˆ๋‹ค.




1. SellerVisor ๊ฐ€์ž…์„ ํ•˜์‹  ๊ณ ๊ฐ์€ ์„ค์ • ๋ฉ”๋‰ด์—์„œ ๊ด‘๊ณ  API ์—ฐ๋™์„ ํ•˜์…จ๋‹ค๋ฉด ์ƒ๋‹จ ๋ฉ”๋‰ด์— Ads Management(Beta) > Search Term Performance ๋ฅผ ํด๋ฆญํ•ด์ฃผ์„ธ์š”.




2. Search Term Performance ์—์„œ ๋นจ๊ฐ„์ƒ‰ ๋ฐ•์Šค์•ˆ์— ์žˆ๋Š” Start Search Term AI Chat ๋ฅผ ์„ ํƒํ•ด์ฃผ์„ธ์š”.




High performers not currently advertised (products/terms) ์—์„œ SellerVisor์˜ ์Šค๋งˆํŠธํ•œ AI ๋น„์„œ๋Š” ์–ด๋–ค ํ‚ค์›Œ๋“œ๊ฐ€ ํšจ์œจ์ด ์ข‹์€ ํ‚ค์›Œ๋“œ์ธ์ง€ ์•Œ๊ธฐ์‰ฝ๊ฒŒ ์•Œ๋ ค์ค๋‹ˆ๋‹ค. ๊ธฐ์กด์—๋Š” ํ•˜๋‚˜ํ•˜๋‚˜ ์บ ํŽ˜์ธ์„ ํด๋ฆญํ•˜๊ณ  ๋“ค์–ด๊ฐ€์„œ ์„œ์น˜ํ…€์„ ํ™•์ธํ–ˆ์–ดํ– ํ•˜๋Š”๋ฐ, ๋”์ด์ƒ ์ด๋Ÿฐ ์ˆ˜๊ณ ๋ฅผ ํ•  ํ•„์š”๊ฐ€ ์—†์Šต๋‹ˆ๋‹ค.




Negative keyword candidates ์—์„œ SellerVisor๋Š” ์–ด๋–ค ํ‚ค์›Œ๋“œ๋ฅผ ๋„ค๊ฑฐํ‹ฐ๋ธŒ ํ‚ค์›Œ๋“œ๋กœ ๋“ฑ๋กํ•ด์•ผํ•˜๋Š”์ง€ ์†์‰ฝ๊ฒŒ ์•Œ๋ ค์ค๋‹ˆ๋‹ค. ๊ธฐ์กด๊ณผ ๋น„๊ตํ•˜๋ฉด ํ•˜๋‚˜ํ•˜๋‚˜ ๋„ค๊ฑฐํ‹ฐ๋ธŒ ํ‚ค์›Œ๋“œ๋ฅผ ์ฐพ๋Š” ์ˆ˜๊ณ ๋ฅผ ํ•  ํ•„์š”๊ฐ€ ์—†์œผ๋‹ˆ ์…€๋Ÿฌ์˜ ๋งŽ์€ ์‹œ๊ฐ„์„ ์ ˆ์•ฝํ•ด์ค๋‹ˆ๋‹ค.

Search terms with the highest conversion rate ์—์„œ๋Š” ์–ด๋–ค ํ‚ค์›Œ๋“œ๊ฐ€ ๊ตฌ๋งค ์ „ํ™˜์œจ์ด ๋†’์€์ง€ ๋ฐ”๋กœ ํ•œ๋ฒˆ์— ์•Œ๋ ค์ค๋‹ˆ๋‹ค. ์ด๋Ÿฐ ํ™ฉ๊ธˆ ํ‚ค์›Œ๋“œ๋“ค์„ ๋‚จ๋“ค๋ณด๋‹ค ๋นจ๋ฆฌ ์ฐพ์•„๋‚ด์„œ ๊ด‘๊ณ  ์บ ํŽ˜์ธ์„ ์„ธํŒ…ํ•˜๊ณ  ํŒ๋งค๋ฅผ ๋Œ์–ด์˜ฌ๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

Search terms with zero purchases and the largest spend ์—์„œ๋Š” ๊ตฌ๋งค๋Š” ๋˜์ง€ ์•Š์•˜์ง€๋งŒ ๊ด‘๊ณ ๋น„๋งŒ ์†Œ์ง„ํ•œ ํ‚ค์›Œ๋“œ๋ฅผ ์†์‰ฝ๊ฒŒ ์ฐพ์•„์ค๋‹ˆ๋‹ค. ์ด๋Ÿฐ ํ‚ค์›Œ๋“œ๋“ค์€ ๋„ค๊ฑฐํ‹ฐ๋ธŒ ํ‚ค์›Œ๋“œ๋กœ ๋„ฃ๋Š”๊ฒƒ์„ ๊ณ ๋ คํ•˜์—ฌ ๊ด‘๊ณ ๋น„ ์ง€์ถœ์„ ๋ง‰์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.




Top 10 search terms by ACOS (lowest/highest efficiency excluding zero sales) ์—์„œ๋Š” ๊ตฌ๋งค์ „ํ™˜์œจ์ด ์ข‹์€ ํ‚ค์›Œ๋“œ๋“ค 10 ๊ฐœ๋ฅผ ์šฐ์„ ์ˆœ์œ„๋กœ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. ์œ„ ์ด๋ฏธ์ง€๋ฅผ ์ฐธ๊ณ ํ•ด์ฃผ์„ธ์š”. ACOS 1.3%, 3.7%, 3.3%, 4.4%, 5.4% ์ด๋Ÿฐ์‹์œผ๋กœ ๋ฐ”๋กœ ํ™•์ธ์ด ๋ฉ๋‹ˆ๋‹ค. ๊ทธ๋Ÿฌ๋ฏ€๋กœ ์–ด๋–ค ํ‚ค์›Œ๋“œ๊ฐ€ ๊ตฌ๋งค ์ „ํ™˜์œจ์ด ์ข‹์€์ง€ ๋ฐ”๋กœ ํŒŒ์•…ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ด ์™ธ์—๋„ ๊ด‘๊ณ  ์ตœ์ ํ™”๋ฅผ ์œ„ํ•˜์—ฌ ์•„๋ž˜์˜ ํ•ญ๋ชฉ๋“ค์„ ๋” ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

Search terms with sharply higher CTR vs. previous period
-์ด์ „ ๋Œ€๋น„ ํด๋ฆญ์œจ์ด ํฌ๊ฒŒ ์ƒ์Šนํ•œ ํ‚ค์›Œ๋“œ

Search terms with significantly worse efficiency vs. previous period
-์ด์ „ ๋Œ€๋น„ ํšจ์œจ์ด ๋งŽ์ด ๋–จ์–ด์ง„ ํ‚ค์›Œ๋“œ

Search terms with high impressions but very low clicks
-๋…ธ์ถœ์ˆ˜๋Š” ๋†’์ง€๋งŒ ํด๋ฆญ์ˆ˜๋Š” ๋งค์šฐ ๋‚ฎ์€ ๊ฒ€์ƒ‰์–ด

Search terms newly appearing in 2025-09-01 ~ 2025-11-20 that generated purchases
-ํ•ด๋‹น ๊ธฐ๊ฐ„๋™์•ˆ ์‹ ๊ทœ ์œ ์ž…์ด ๋˜์–ด ๊ตฌ๋งค๊ฐ€ ๋ฐœ์ƒํ•œ ํ‚ค์›Œ๋“œ

Negative keyword candidates to add now
-์ง€๊ธˆ ์ถ”๊ฐ€ํ•ด์•ผ ํ•  ๋„ค๊ฑฐํ‹ฐ๋ธŒ ํ‚ค์›Œ๋“œ ํ›„๋ณด

Manual campaign structure based on high-efficiency terms
-๊ณ ํšจ์œจ ์กฐ๊ฑด ๊ธฐ๋ฐ˜ ์ˆ˜๋™ ์บ ํŽ˜์ธ ๊ตฌ์กฐ

Common traits of high-ROAS search terms
-์ข‹์€ ์„ฑ๊ณผ(ROAS)๊ฐ€ ์žˆ๋Š” ๊ฒ€์ƒ‰์–ด์˜ ํŠน์ง•

Keywords expandable into new campaigns
-์ƒˆ๋กœ์šด ์บ ํŽ˜์ธ์œผ๋กœ ํ™•์žฅ ๊ฐ€๋Šฅํ•œ ํ‚ค์›Œ๋“œ

Keywords that deserve more budget based on current data
-ํ˜„์žฌ ๋ฐ์ดํ„ฐ๋ฅผ ๊ธฐ์ค€์œผ๋กœ ๋” ๋งŽ์€ ์˜ˆ์‚ฐ์ด ํ•„์š”ํ•œ ํ‚ค์›Œ๋“œ

์œ„ ๋ชจ๋“  ์ •๋ณด๋“ค์„ SellerVisor์˜ Search Term AI Chat ๊ธฐ๋Šฅ์„ ํ™œ์šฉํ•˜์—ฌ ์…€๋Ÿฌ์˜ ์‹œ๊ฐ„์€ ์ ˆ์•ฝํ•˜๊ณ  ํšจ์œจ์€ ์˜ฌ๋ ค์„œ ๋งค์ถœ์€ ์ฆ๊ฐ€์‹œ์ผœ๋ณด์‹œ๊ธธ ๋ฐ”๋ž๋‹ˆ๋‹ค. ์ด ๊ธฐ๋Šฅ์€ ํ˜„์žฌ Beta ๊ธฐ๋Šฅ์œผ๋กœ์„œ ๋ชฐ๋ผ์„œ ์‚ฌ์šฉ๋ชปํ•˜๋Š” ๋ถ„๋“ค์ด ๋งŽ์œผ๋‹ˆ ์ง€๊ธˆ ๋ฐ”๋กœ ์ด ๊ธ€์„ ์ฝ์œผ์…จ๋‹ค๋ฉด ์•„๋ž˜ ๋งํฌ์—์„œ ์ง€๊ธˆ ๋ฐ”๋กœ ํ™•์ธํ•ด๋ณด์„ธ์š”.

https://www.sellervisor.com/AdsManagement/SearchTermPerformance
โ† 뒤로 가기