Amazon seller's ad search term optimization! SellerVisor's Search Term AI Chat feature launched!
Posted 11/21/2025 5:27:28 AM
What is the most concerning part when operating ads as an Amazon seller?
This is when advertising costs are spent but sales are not made. If you have ever been in this situation even once, please read this article to the end. We will guide you on how to optimize your ads through SellerVisor's Search Term Performance AI Chat feature.
1. If you are a SellerVisor member and have linked the advertising API in the settings menu, please click on Ads Management(Beta) > Search Term Performance in the top menu.
2. In Search Term Performance, select Start Search Term AI Chat inside the red box.
High performers not currently advertised (products/terms) shows which keywords are efficient in an easy-to-understand way thanks to SellerVisor's intelligent AI assistant. Previously, you had to click into each campaign and check search terms manually, but now there is no need for such effort.
SellerVisor easily informs you which keywords should be registered as negative keywords under Negative keyword candidates. Compared to before, you no longer need to find each negative keyword individually, saving you a lot of time.
Under Search terms with the highest conversion rate, it immediately shows which keywords have high purchase conversion rates. You can quickly find these golden keywords earlier than others to set up your ad campaigns and boost sales.
In Search terms with zero purchases and the largest spend, it easily identifies keywords that have only consumed ad spend without any purchases. These keywords can be considered for negative keywords to prevent further unnecessary ad spend.
For the top 10 search terms by ACOS (excluding zero sales) that show the most efficient or least efficient keywords, it prioritizes showing 10 keywords with good purchase conversion rates. Refer to the image above. ACOS of 1.3%, 3.7%, 3.3%, 4.4%, 5.4%, etc., can be checked directly. Therefore, you can immediately identify which keywords have good purchase conversion rates.
In addition, you can check the following items for further ad optimization:
Search terms with sharply higher CTR vs. previous period
- Keywords with a significant increase in click-through rate compared to the previous period
Search terms with significantly worse efficiency vs. previous period
- Keywords with much lower efficiency compared to the previous period
Search terms with high impressions but very low clicks
- Search terms with high exposure but very low click counts
Search terms newly appearing between 2025-09-01 and 2025-11-20 that generated purchases
- Keywords that newly brought in traffic and generated purchases during this period
Negative keyword candidates to add now
- Negative keyword candidates that should be added now
Manual campaign structure based on high-efficiency terms
- Manual campaign structure based on high-efficiency terms
Common traits of high-ROAS search terms
- Characteristics of search terms with good ROAS performance
Keywords expandable into new campaigns
- Keywords that can be expanded into new campaigns
Keywords that deserve more budget based on current data
- Keywords that require more budget based on current data
Use all these insights with SellerVisor's Search Term AI Chat function to save time, increase efficiency, and boost sales. Since this feature is currently in Beta, many users are unaware and cannot use it. If you have read this far, check it out now through the link below.
